Resume | Jen Clarke | Content design + content strategy leader

Who I am

A relentlessly user-focused curator and creator of findable, usable, readable, and accessible content for digital experiences.
A seasoned storyteller with agency, enterprise, and editorial experience.
A systems thinker, dot-connector, and persistent what-happens-next? asker.
A constant collector of new skills and tools.

Senior manager, Content strategy and design, 2024 – 2025
Manager, Content strategy and design, 2020 – 2024

Led a global team of full-time and contract content designers specializing in product content and user experience across Hilton.com and the Hilton Honors app
Facilitated regular content critiques and coached content and UX designers
Introduced and managed an AI-powered style guide automation tool used by multiple content teams in product and marketing for efficiency and voice and tone consistency
Managed content strategy for products across multiple journey touchpoints at once
Maintained a shared microcopy library to help other content designers, product, and software engineering communicate effectively and consistently across user interfaces
Led content strategy for a web project migrating luxury hotel sites to a new platform, rapidly creating 50+ bespoke websites in direct collaboration with stakeholders
2024 Lead 2.1 Harvard Leadership Development
2021 Summit Award winner

Senior copywriter, 2017 – 2020

Collaborated with cross-functional Agile partners in product, design, and development to relaunch Hilton.com
Led end-to-end strategy for the migration of 6,000+ hotel websites, from content framework, workflow, and governance to oversight of copywriting and editing
Contributed to numerous global hospitality innovations, including Confirmed Connecting Rooms, Digital Key Share, automated upgrades, and digital payments
Developed training materials and workshops to establish content design practice and standards for user-focused copy
Wrote friendly UX copy for internal and customer-facing web and app user interfaces
Partnered with research and experimentation specialists to discover and validate user needs and behavior
2019 Content Design London certification

Communication strategist, 2016 – 2017
Digital strategist, 2014 – 2016

Facilitated audience research and developed messaging and creative strategies
Wrote B2B and B2C campaigns for social, web, print, online display and email
Created end-to-end content strategies for client websites, from information architecture to interface copy
Collaborated with graphic design teammates to generate and execute creative brand ideas
Curated and contributed content for agency storytelling initiatives
Created content calendars and implemented community management and customer care workflows
Reported and analyzed traffic and engagement

Freelance columnist, 2016 – 2020

Bachelor of Arts, Journalism (News/Editorial)
Adjunct professor, Spring 2013