A single source for information about loyalty perks that offers a more direct, concise and user-friendly breakdown than its text-heavy predecessor.
Challenges
- Research indicated that users preferred the ability to compare tiers side-by-side, which presented challenges for accessibility and the responsiveness of the design
- Users preferred a high-level, more practical overview of benefits, while stakeholders wanted to use the page more to market the program in general. Similar conflicts had caused previous pages to stall in revision.
Finding ways to work together
Understanding a partner’s feedback style and meeting them where they are can break down barriers to productivity. I recognized that with multiple stakeholders and a chain of approvers, a copy doc just would not do. To limit the amount of back-and-forth, I recommended a peer editing session with two of our key partners. I shared my screen and walked through the copy in a prototype, explaining rationales and noting feedback along the way. The result? A much smoother ride from concept to delivery.