Portfolio

Meet Your Memphis

Brand strategy and social strategy for a local multifamily developer. This mobile-friendly landing page was conceived as a resource for transplants to Memphis.  A personality quiz matches users to their ideal neighborhood and recommends one of the developer’s properties, showcasing a commitment to placemaking and local connections. A map highlights places of interest — where to work, shop and play — for prospective residents.

meetyourmemphis.com 

Farewell, Grit ‘n’ Grind

On the end of an era in Memphis basketball.

Zach Randolph, the basketball player, made the Grizzlies relevant. Then Tony Allen, the basketball player, made them fun. Together, as people, they made them relatable. We knew in our minds a day would come when Memphis, the community, would need them as people more than the Grizzlies needed them as players on the court. We knew one day they’d decide their bodies had given enough to the grind of training camps and ice baths, media avails, and six months on the road. We hoped in our hearts the dates would align. It’s more than basketball, until it’s only basketball, and you realize you’ve invested too much emotional capital in some dudes who chase a ball around. They tried to prepare us, but some data is just too painful to take. Such is life in a one-sport town.

The Orpheum Theatre Group

Orpheum Homepage

The Orpheum Theatre Group launched its new website in June, 2017. My participation in this project began at the request for proposals stage. As a fun creative touch, we created a playbill-style handout in lieu of our standard profile book.

During the discovery phase, I created a survey to dispatch to the theatre’s email list, seeking input on website usability and overall experience. This data was then used to guide content strategy and UX. Immersing myself in the history and mission of the organization, I wrote new copy and optimized what was usable from the existing site to align with the Orpheum’s objectives and goals.

The result is responsive, attractive and easy to read and navigate. This rewarding project — and incredible client collaboration — inspired me to write a blog post about the experience.

Winter Punderland

Though the fruit baskets and cookie samplers that appear in offices during the holidays are appreciated, they’re rarely memorable. In 2016, the agency opted to make donations to a local charity in clients’ names.  We added an element of whimsy by creating a pun generator. I developed the concept and wrote copy for the website and email, as well as a couple dozen holiday puns. (Yes, the domain name – Winter Punderland – was my idea, too.)

Sit! Stay!

My Viewpoint column in The Memphis Flyer

Here in We Don’t Bluff City, we know the Grizzlies belong. But some fans aren’t helping our Beale Street Bears prove it when they can’t even stay in the building for the full 48 minutes. Let other teams’ fans look like jerks on TV. We can be better.

Read the rest

901 Day

The original idea

Tomorrow is September 1, a.k.a. 9/01, a.k.a. the area code for Memphis.

I think 901 Day should be a local holiday — a day dedicated not only to reflecting on all the great things about Memphis but also on working to make it better. A day free of hating, as Tony Allen might say. Maybe local museums could offer admission discounts to foster cultural appreciation, volunteer organizations could host service opportunities… Neighborhoods could have block parties and open houses. And of course, a citywide day off work would be purely optional.

The day is being billed as a “hater-free Memphis holiday,” and guidelines for celebrating are intentionally vague.

“We just want everyone to do their own thing and celebrate what they love most about this city,” Clarke said. “We’re fun-loving people, but we’re harder on ourselves than we need to be. We give ourselves our own black eye and fail to see the things that make living in Memphis really awesome.”

Memphis Parent: 901 Day means family fun on Saturday, September 1