Sustaining content lifecycle with governance artifacts

I love a paper trail. Documentation brings structure, it helps keep things consistent, sometimes it answers “what were we thinking?” I create a playbook for anything that can be repeated or scaled: pages, components, error messages, and so on. I keep these as lo-fi as possible and plug the information into presentations or Confluence pages or email chains customized to individual stakeholders’ needs.

What’s included

  • Background explaining what has changed and why
  • Objectives for the content and its intended audience
  • Content requirements including character count and terms to use or avoid
  • Best-in-class examples and examples that don’t meet requirements
  • Decision framework for approving and implementing changes
  • Rubric for evaluating quality and value

Meetings and events

Golf