The objective When we started, there were almost 6,000 hotels in the Hilton portfolio. Today, I believe that number is closer to 8,000. Migrating each individual hotel’s site using a new headless CMS allowed us to reimagine property content as reusable and shareable components. A massive cross-functional endeavor The all-hands-on-deck effort took partnership from every […]
Category: Hilton property sites
Sustaining content lifecycle with governance artifacts
I love a paper trail. Documentation brings structure, it helps keep things consistent, sometimes it answers “what were we thinking?” I create a playbook for anything that can be repeated or scaled: pages, components, error messages, and so on. I keep these as lo-fi as possible and plug the information into presentations or Confluence pages […]
Solving hotel booking challenges together
What is the problem you’re trying to solve? I’ve asked this question so many times, it’s become a catchphrase. But when stakeholders approach with ready-made solutions (and artifacts, sometimes!) getting to the root of the issue can reveal a different approach. One hotel requested a feature they had on their self-hosted microsite. They wanted to […]
Refreshing optimizations for hotel websites
At the launch of the hilton.com MVP in 2019, hotel websites fit into two categories, according to their content needs and amenity offerings. About 99% of the hotels fit into one of these categories. Hotels in the remaining 1% would require a more customized solution. These sites began launching in 2021. The original site for […]
Leading luxury hotel content migration
I led content strategy and design for the migration of more than 100 websites for luxury hotels, resorts, and hotels with other complex content needs using multiple content management systems and structured content and property data. The challenge A small cohort of hotels were not effectively served by the new enterprise hotel website solution. The […]
Scaling style with shareable guidelines
When we migrated 5,000-plus hotels to the new hilton.com, we moved to a headless content management system and transitioned product copy to skimmable, structured and tagged short descriptions that highlighted key selling points and were optimized for readability. This was a big change from the long-form, keyword-stuffed paragraphs that hotel stakeholders and other key partners […]