Category: Work

An industry-leading feature, automatic upgrades allow elite loyalty members to use contactless check-in features without sacrificing potential upgrades. Hotel guests cite this as a key (no pun intended) factor in their preference for front-desk check-in. In a collaborative effort across multiple pods, I provided onboarding and celebratory messaging across platforms and throughout the user journey.

In April 2021, I took over as content lead for the strategy and design for the migration of more than 100 luxury hotel websites using multiple content management systems and structured content. I’ve contributed to the development of a flexible component library, established guidelines, workflows, and best practices for content creation and maintenance, and written […]

More usability enhancements to the Hilton Honors web experience, replacing a sidebar navigation with a responsive landing page.

Hilton employees and approved friends and family members are eligible for generous room discounts. This page previously detailed the specifics of the program in FAQ format, which should really be a last resort for finding information. Intuitive groupings and scannable copy in plain language create a more navigable experience for both audiences.

The revamped Hilton Honors site offers a more direct, concise and user-friendly breakdown of member perks than its text-heavy predecessor.

We condensed about 14(!) pages of repetitive and confusing content into a tidy overview. Logged-in members see a different version of this page.

I created a guidebook for our fleet of freelancers and the team who would be responsible for site updates after launch. The tongue-in-cheek title How to Write Good was the designer’s idea, and not a single person questioned it. Some excerpts from the 10-page handout:

Brand strategy and social strategy for a local multifamily developer. This mobile-friendly landing page was conceived as a resource for transplants to Memphis.  A personality quiz matches users to their ideal neighborhood and recommends one of the developer’s properties, showcasing a commitment to placemaking and local connections. A map highlights places of interest — where to work, […]

The Orpheum Theatre Group launched its new website in June, 2017. My participation in this project began at the request for proposals stage. As a fun creative touch, we created a playbill-style handout in lieu of our standard profile book. During the discovery phase, I created a survey to dispatch to the theatre’s email list, […]

Brand strategy, website planning and copy for a human resources firm.