Water World: The Coliseum Could be an Aquarium Could the onetime home of the Tigers someday be home to tigerfish? My case for an aquarium in the abandoned former Mid-South Coliseum, in The Memphis Flyer.
Author: Jen
Meet Your Memphis
Brand strategy and social strategy for a local multifamily developer. This mobile-friendly landing page was conceived as a resource for transplants to Memphis. A personality quiz matches users to their ideal neighborhood and recommends one of the developer’s properties, showcasing a commitment to placemaking and local connections. A map highlights places of interest — where to work, […]
Farewell, Grit ‘n’ Grind
On the end of an era in Memphis basketball. Zach Randolph, the basketball player, made the Grizzlies relevant. Then Tony Allen, the basketball player, made them fun. Together, as people, they made them relatable. We knew in our minds a day would come when Memphis, the community, would need them as people more than the […]
The Orpheum Theatre Group
The Orpheum Theatre Group launched its new website in June, 2017. My participation in this project began at the request for proposals stage. As a fun creative touch, we created a playbill-style handout in lieu of our standard profile book. During the discovery phase, I created a survey to dispatch to the theatre’s email list, […]
Cushion Employer Services
Brand strategy, website planning and copy for a human resources firm.
Winter Punderland
Though the fruit baskets and cookie samplers that appear in offices during the holidays are appreciated, they’re rarely memorable. In 2016, the agency opted to make donations to a local charity in clients’ names. We added an element of whimsy by creating a pun generator. I developed the concept and wrote copy for the website and […]
Sit! Stay!
My Viewpoint column in The Memphis Flyer Here in We Don’t Bluff City, we know the Grizzlies belong. But some fans aren’t helping our Beale Street Bears prove it when they can’t even stay in the building for the full 48 minutes. Let other teams’ fans look like jerks on TV. We can be better. […]
Your restaurant’s website made me lose my appetite
My presentation at Ignite Memphis in 2011. So much fun.
901 Day
The original idea Tomorrow is September 1, a.k.a. 9/01, a.k.a. the area code for Memphis. I think 901 Day should be a local holiday — a day dedicated not only to reflecting on all the great things about Memphis but also on working to make it better. A day free of hating, as Tony Allen might […]