An industry-leading feature, automatic upgrades allow elite loyalty members to use contactless check-in features without sacrificing potential upgrades. Hotel guests cite this as a key (no pun intended) factor in their preference for front-desk check-in. In a collaborative effort across multiple pods, I provided onboarding and celebratory messaging across platforms and throughout the user journey.
Author: Jen
2021 new property websites
In April 2021, I took over as content lead for the strategy and design for the migration of more than 100 luxury hotel websites using multiple content management systems and structured content. I’ve contributed to the development of a flexible component library, established guidelines, workflows, and best practices for content creation and maintenance, and written […]
Honors profile page
More usability enhancements to the Hilton Honors web experience, replacing a sidebar navigation with a responsive landing page.
Go Hilton
Hilton employees and approved friends and family members are eligible for generous room discounts. This page previously detailed the specifics of the program in FAQ format, which should really be a last resort for finding information. Intuitive groupings and scannable copy in plain language create a more navigable experience for both audiences.
Member Benefits
The revamped Hilton Honors site offers a more direct, concise and user-friendly breakdown of member perks than its text-heavy predecessor.
Honors Points page
We condensed about 14(!) pages of repetitive and confusing content into a tidy overview. Logged-in members see a different version of this page.
Property description guidebook
I created a guidebook for our fleet of freelancers and the team who would be responsible for site updates after launch. The tongue-in-cheek title How to Write Good was the designer’s idea, and not a single person questioned it. Some excerpts from the 10-page handout:
Fishing for Ideas to Redevelop the Mid-South Fairgrounds
Water World: The Coliseum Could be an Aquarium Could the onetime home of the Tigers someday be home to tigerfish? My case for an aquarium in the abandoned former Mid-South Coliseum, in The Memphis Flyer.
Meet Your Memphis
Brand strategy and social strategy for a local multifamily developer. This mobile-friendly landing page was conceived as a resource for transplants to Memphis. A personality quiz matches users to their ideal neighborhood and recommends one of the developer’s properties, showcasing a commitment to placemaking and local connections. A map highlights places of interest — where to work, […]
Farewell, Grit ‘n’ Grind
On the end of an era in Memphis basketball. Zach Randolph, the basketball player, made the Grizzlies relevant. Then Tony Allen, the basketball player, made them fun. Together, as people, they made them relatable. We knew in our minds a day would come when Memphis, the community, would need them as people more than the […]