Woman standing in front of a screen. She is giving a talk about content. The screen reads 'Your friend, content design.'

Let’s talk content.

I’ve been writing for the web and creating digital content for more than 20 years. I’ve spent the past five years leading content teams and helping writers, designers, and editors choose language that is findable, usable, readable, and accessible so people can fulfill tasks and accomplish goals without stress. Here’s what that entails.

Helping writers and designers create and inspire.

Leadership and development

  • Fostering collaboration and nurturing relationships with cross-functional partners and stakeholders.
  • Influencing and implementing creative standards.
  • Stewarding a culture rooted in transparency, collaboration, and mutual respect.
  • Ensuring deliverables are on-time, on-brand, and aligned to organizational goals.
  • Training, coaching, mentoring, and advising junior creatives.

Finding the right message for the right moment.

Content strategy and design

  • Inventorying and auditing content to keep messaging clear, fresh, and relevant.
  • Identifying opportunities for scale and efficiency.
  • Developing and documenting guidelines and standards to ensure consistency in language, process, and rationale.
  • Designing workflows for content creation and governance.
  • Collaborating with varied stakeholders to solve business needs with user-centered content.
  • Using SEO and analytics tools to track success.
  • Working with qualitative and quantitative research specialists to inform, validate, and optimize content.
  • Creating sitemaps, wireframes, journey maps, process documents, heuristics, briefs, and so, so many spreadsheets.
More about Content strategy

Turning readers and users into customers and champions.

Product • Marketing • Editorial

  • Headings and body copy
  • Navigation
  • Calls to action
  • Error messages and alerts
  • Form field labels
  • Instruction and onboarding
  • Landing pages
  • Social posts
  • Emails
  • News and opinion
  • Content marketing articles
  • Case studies
  • Corporate communications
  • Blog posts
  • Documentation
  • FAQs
  • Help center articles
  • Transactional emails
  • Product descriptions
  • Chatbot scripts

I can help you tell your story.

I’m available for work: full-time, contract, freelance, remote or on-site in Memphis, TN. I’m open to manager and individual contributor roles.

email me
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