Resume – Jen Clarke

Who I am

A relentlessly user-focused creator of findable, usable, readable, and accessible content.
A curious word nerd with agency, enterprise, and editorial experience.
A strategic thinker and persistent what-happens-next? asker.
A constant collector of new skills and tools.

Lead a team of full-time and contract content designers specializing in user experience across web and mobile platforms
Maintain and socialize content design style guidance and best practices

Led content strategy and content design for a web project migrating luxury hotel sites to a new platform, creating “bespoke” websites at scale
Lead a fully remote team of writers in the US and UK
Managed content creation and editing for more than 6,000 hotel websites
Develop style guides, taxonomies, training materials, and guidelines for content maintenance
Write UX copy for internal and customer-facing web and app interfaces
Work alongside Agile product and development teams

Facilitated audience research and developed messaging and creative strategies
Wrote B2B and B2C campaigns for social, web, print, online display and email
Led internal culture committee
Curated and contributed content for agency storytelling initiatives
Created content calendars and implemented community management and customer care workflows
Reported and analyzed traffic and engagement

Managed social, email, and web content for four radio stations, each with a unique audience persona
Aligned digital campaigns to on-air content and advertising with earned, owned, and paid media