Jen Clarke

Content + Strategy + Social

Resume

Jen Clarke is a versatile marketing and communications professional with extensive experience applying content creation and strategy skills to social, digital and integrated media.

Experience

Sullivan Branding – Memphis, Tenn.

Communication Strategist (July 2016  – July 2017)
Digital Strategist (June 2014-July 2016)

Facilitated audience research and applied data to develop and recommend effective brand messaging and creative strategies aligned to client objectives
Developed optimized content for integrated B2B and B2C marketing campaigns across digital and traditional media including social, web, print, online display and email
Planned and organized employee engagement activities as leader of internal culture committee
Curated and contributed industry news and relevant content for agency social media and thought leadership
Grew and engaged clients’ social media audiences across multiple platforms by leveraging user-generated content, contests and promotions, earned and paid media
Developed content calendars and implemented community management and customer care workflows
Reported and analyzed traffic and engagement
Client industries: retail, tourism, financial services, education, manufacturing and logistics, restaurant, hospitality, multi-family residential, human resources, nonprofit

Entercom Communications Corp – Memphis, Tenn.

Digital Content and Marketing Specialist (May 2013 – June 2014)

Monitor and maintain the online presences of four FM radio stations with varied audiences
Follow and research pertinent trending topics to foster listener engagement
Oversee steady online audience growth through paid and unpaid social media
Coordinate with sales and programming staff to create unique content and promotions
Provide live coverage of events, concert announcements and breaking news
Train on-air staff in social media best practices
Create, administer and promote web, social and SMS contests
Design and send email and SMS marketing communications
Respond to listener questions, concerns and requests
Assist as needed at events and on-site promotions

Freelance/Self-Employed

Online Copywriter/Editor/Columnist and Social Media Specialist

Write, edit and create content including photos and videos
Promote using social media, blog networks, and paid ad channels
Monitor analytics and optimize content and keywords for search engines
Founded and co-organized 901Day, a local holiday promoted solely through social media
Well-known in the Memphis Twitter community with more than 3,700 followers
Memphis Magazine Who’s Who in Blogging
Multi-year Memphis Flyer Best of Memphis nominee (Best Twitter, Best Blog, Best Columnist)

The University of Memphis · Memphis, Tenn.

Adjunct Professor, Department of Journalism (Spring 2012)

Taught outgoing journalism majors how to use social media ethically and effectively for reporting and personal branding
Edited articles for accuracy, depth and style
Posted and promoted students’ work online

The Commercial Appeal · Memphis, Tenn.

Social Media/Audience Development Specialist (2011)

Devised a content-focused and customer relationship-driven strategy for brand promotion
Grew and diversified audience using social media and emerging media tools to share content and interact with readers
Integrated multimedia coverage and social media curation for breaking news and special events
Monitored traffic, trends and sentiment and used data to resolve customer issues
Increased social media adoption in the newsroom by training and advising reporters
Represented the organization on panels and at local tech events
Acted as a liaison between editorial and online departments

Education

The University of Memphis · Memphis, Tenn.

Bachelor of Arts in Journalism (News/Editorial)
Daily Helmsman newspaper staff
Society of Professional Journalists

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