Water World: The Coliseum Could be an Aquarium Could the onetime home of the Tigers someday be home to tigerfish? My case for an aquarium in the abandoned former Mid-South Coliseum, in The Memphis Flyer.
Brand strategy and social strategy for a local multifamily developer. This mobile-friendly landing page was conceived as a resource for transplants to Memphis. A personality quiz matches users to their ideal neighborhood and recommends one of the developer’s properties, showcasing a commitment to placemaking and local connections. A map highlights places of interest — where to work,
On the end of an era in Memphis basketball. Zach Randolph, the basketball player, made the Grizzlies relevant. Then Tony Allen, the basketball player, made them fun. Together, as people, they made them relatable. We knew in our minds a day would come when Memphis, the community, would need them as people more than the
The Orpheum Theatre Group launched its new website in June, 2017. My participation in this project began at the request for proposals stage. As a fun creative touch, we created a playbill-style handout in lieu of our standard profile book. During the discovery phase, I created a survey to dispatch to the theatre’s email list,
Brand strategy, website planning and copy for a human resources firm.
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My articles on retail, strategy, social media and branding at sullivanbranding.com.
An opportunity to break away from the day’s work and encourage creativity among the entire staff.