Jen Clarke is a content designer/content strategist/UX writer based in Memphis, TN.

What does that mean?

I do the words.

Though my childhood dream of becoming a Pulitzer Prize-winning reporter never quite crystallized, millions of app and website users have read and interacted with words I’ve written.

I choose language that is findable, usable, readable, and accessible so people can fulfill tasks and accomplish goals without stress.

Here’s what I do:

Inventory and audit content to keep messaging clear, fresh, and relevant.
Identify opportunities for scale and efficiency using structured content.
Develop and document guidelines and standards to ensure all content creators are using a consistent vocabulary.
Train, coach, and advise junior writers and content editors in best practices.
Advocate for users so their needs don’t get lost in a sea of business requirements.
Use SEO and analytics tools and collaborate with qualitative and quantitative research specialists to inform, validate, and optimize content.
Create sitemaps, wireframes, journey maps, process documents, briefs, and more Excel spreadsheets than I ever could have dreamed.

Here’s what I write:

Headings and body copy
Navigation elements
Calls to action
Error messages and alerts
Form field labels
Instruction and onboarding

I’ve also written these:

Content calendars
Social and email marketing
News and editorial
Corporate communications
Blogs and content marketing

I’ve worked in newsrooms, small agencies, and big corporations. (I also spent a lot of time behind a bar, where I got my PhD in Understanding People.) I enjoy watching ideas grow into strategies and evolve into actions. As long as I’m learning, I’m thriving.

A little bit about me

I love running, reading, and napping with my two cats. I’m behind on every TV show, but somehow I find time for “Parks and Recreation” reruns. Maybe, in 20 years, I’ll finally finish “The West Wing.”

I’m available for freelance work. Email me your ideas, projects, and podcast recommendations.