Hello, I’m Jen Clarke.

Though my childhood dream of becoming a Pulitzer Prize-winning reporter never quite crystallized, millions of people have read and interacted with words I’ve written. I build websites, apps, and high-performing teams with a focus on user-centered content and digital experiences.

I’m a content strategy and design leader.

For almost eight years, I brought hospitality to life on Hilton’s website and mobile app. Here’s what I worked on:

Website migration

Migrating 6,000+ hotel websites…fast.

Hotel loyalty website

Refreshing the Hilton Honors loyalty program experience.

Luxury hotel sites

Bespoke luxury meets operational efficiency.

Digital payments

Screenshot of hilton digital payments FAQ

Simplifying complex concepts in clear and compliant terms.

Style guide

Creating and maintaining an AI-powered digital style resource.

Auto-upgrades

Infusing digital experiences with surprise and delight.

Optimizing with data

Driving measurable results with clear UX copy.

But that’s not all.

My 20-year career covers all kinds of comms: from social media marketing to news and editorial. I’ve worked for clients in the financial, retail, and hospitality industries.

Let’s work together!

I’m available for work: full-time, contract, freelance, remote or on-site in Memphis, TN. I’m open to manager and individual contributor roles in content design, content strategy, and UX writing.